Bike shop employee using Penny on a tablet to help a customer

Your fleet, fully dialed.

Stop wrestling with clipboards. Penny is the rental platform that talks to your inventory, syncs with your service department, and gets customers riding in seconds.

Take Penny for a spin See how it works

Less admin. More riding.

Rental management, simplified.

Everything you need to run your rental fleet, without the headaches.

Fleet Management

Track every bike, from carbon race machines to kids' cruisers. Know what's out, what's in, and what needs love.

Smart Booking

Customers book online in seconds. Real-time availability means no double-bookings, ever.

Digital Waivers

Paperless check-in with e-signatures. All your liability docs, stored and searchable.

Service Integration

Syncs with LightSpeed. Flag bikes for service, track maintenance, keep your fleet dialed.

See Penny in action

Watch how Penny transforms the rental experience - for you and your customers.

penny.bike/demo

2 minute walkthrough

See how Penny streamlines your entire rental operation

Watch the demo

The complete rental experience

Customers book in under 2 minutes

Mobile-first design with smart date selection and real-time availability

Zero overbookings, guaranteed

Inventory updates instantly across all devices and channels

From booking to check-out

Digital waivers, payment processing, and automated reminders built-in

No credit card required. Set up in 15 minutes.

And there's more

Everything else you need

Digital Waivers

E-signatures on any device. Stored, searchable, legally compliant.

Automated Reminders

Email & SMS notifications for upcoming pickups and returns.

Duration Pricing

Multi-day discounts that apply automatically at checkout.

Promo Codes

Create discounts for locals, groups, or special promotions.

LightSpeed Integration

Sync inventory and push sales to your existing POS.

Customer Database

Full rental history, contact info, and waiver records.

Damage Waivers

Optional protection add-ons customers can purchase.

Add-ons & Extras

Helmets, pedals, shuttle service - all configurable.

Flexible Hours

Set store hours, blackout dates, and turnaround times.

Stripe Payments

Secure checkout with deposits, full payment, or invoicing.

Branded Emails

Customizable confirmation, reminder, and thank-you emails.

SMS Notifications

Text customers 24h and 1h before pickup.

Customer Experience

Booking that feels like butter

Your customers deserve better than a clunky form. Penny's booking flow is designed for thumbs first - beautiful on mobile, lightning fast, and smart enough to only show what's actually available.

Mobile-first design

70% of bookings happen on phones. Penny is built for that.

Smart date picker

Shows availability instantly. No guessing, no back-and-forth.

Book in under 2 minutes

From landing to confirmed - we've timed it.

Digital waivers built-in

E-signatures on any device. No paper, no lost forms.

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Customer booking interface showing bike categories

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Fleet calendar showing real-time availability

Reliability

Zero overbookings. We mean it.

Every bike in your fleet knows exactly where it is and when it's available. When someone books a bike, it's instantly blocked across all channels. When they return it, it's instantly available. No spreadsheets, no sticky notes, no crossed fingers.

Instant sync

Inventory updates in milliseconds across all devices.

Inventory holds

Bikes are reserved the moment checkout begins.

Conflict prevention

The system physically cannot double-book a bike.

Automated alerts

Get notified of upcoming pickups and late returns.

Complete Solution

Everything you need. Nothing you don't.

Penny isn't just booking software - it's your entire rental operation in one place. Manage your fleet, track maintenance, process payments, and understand your business with real data. All while spending less time behind a screen and more time with customers.